About Us


Justine Potashnik has a history in fashion that began with an education in fashion design at Parsons School of Design. Her career started with a stint in public relations at Ralph Lauren that naturally progressed into advertising within Calvin Klein. She was then sought out to work as a US agent to famed photographer Mario Testino. With all this experience behind her, she decided to create her own lifestyle brand called ‘bo’em” that was sold in luxury retailers throughout the world.


French German born Kathrin Lausch established an entertainment and international law career in Europe. Throughout her worldwide travels she relocated to New York City where she started three internationally successful film, movie and TV production companies; Passport Films, Compass Films and Pink Pony Productions. She is an award winning executive producer for nearly fifteen years and has always been on the cutting edge of fashion and the newest approaches to holistic health.


During the wanderlust adventures that brought Kathrin and Justine to this exceptional concept, they realized that it was possible to develop a brand that integrated a unique combination of fashion and wellness. The healing scarf Navastra is a modern product that promotes beauty and health from the inside out.